Value Proposition Marketing Ideas
The world’s top retailers control the TVs within their facilities.
Wal-Mart and Best Buy for example. These TVs entertain to get your attention and every ad pertains to that brand, their offerings/value propositions and why you should buy from them.
This is direct marketing.
No shotgun approach here.
Manufacturers spend billions to get a potential customers’ attention.
AutoDealerNetwork.TV provides endless promotional time and opportunities in which to influence current customers, as well as potential customers.
What is the cost of this service?
– Monthly Costs –
$399 per month for a single ADN (AutoDealerNetwork.TV) player that will service a single dealership. You can display on multiple TVs within a single dealership with a one player that is networked to each TV. In some cases, additional ADN players will be needed due to inability to network multiple TVs based on facility/dealership restrictions. In these cases, additional ADN players are $200 per month each.
Each ADN player has an upfront cost of $350. If your dealerships player(s) ever ceases to work properly, ADN will replace it at no-charge.
ADN costs $13.30 daily. That’s approximately $1.00 per hour that your dealership is open for business if you’re open 7 days per week.
A single ADN player and one TV will display approximately 7,000 to 10,000 commercials each month regarding your products and services. (12min*14hrs*30days=5040minutes) (5040min= approx. 7000 commercials)
Two TVs would display approximately 14,000 to 20,000 commercials monthly.
Three TVs would display approximately 21,000 to 30,000 commercials monthly.
Promote Your Dealership Exclusively.
Possible dealership topics:
- Feature key team members
- Explain awards you have received
- Explain your philanthropic efforts and sponsorships
- Discuss your Why Buys for the sales department
- Show commercials that feature products that you offer. (Engine Flush, Private Sale Financing, Free Appraisals…)
- Display your current TV commercials visible in the marketplace
- Are you looking for used cars?
- Are you hiring?
- How are you and your dealership involved in your community?
- Dealership history.